Website messaging consultant for B2B SaaS
I help heads and VPs of marketing at B2B SaaS get website messaging that turns traffic into demos and signups
I run the buyer research, write the messaging, and validate it with real buyers before launch. You get a messaging system that contributes to pipeline and aligns your teams.
Barney proactively wanted to learn everything about the product and audience before writing the first sentence and was very communicative throughout the whole process.
Ofer Miller
Performance Marketing Lead, TestGorilla
Here's what you get
The language that makes sense inside your company isn't always the language that converts outside of it. I help you close that gap — turning what your best buyers say into messaging that sticks with people who don't have your context.
-
Conversion-focused messaging for your revenue-generating pages.
-
A Buyer Messaging Playbook marketing and sales can use to maintain alignment.
-
Messaging validation tests with 5-7 target buyers before launch.
-
Ready-to-implement copy in Figma wireframes.
-
Messaging based on in-depth research including interviews, sales call analysis, review mining, and more.
We'll work well together if...
-
You're a B2B SaaS startup with established product-market fit.
-
You're accountable for pipeline and need the website contributing to it.
-
You want your website to resonate with your ICP.
-
You're willing to let me talk to your buyers directly and listen to your sales calls
-
You want someone who runs the process without needing hand-holding
-
You need messaging decisions that can be backed up with evidence, not just defended on taste
There's a gap between what your company wants to say and what your buyers need to hear.
Here's how I help you fill the gap.
Step 1
Buyer Research
Real VoC captured and tagged, so your messaging is grounded in what buyers actually care about.
-
Team interviews (sales, marketing, leadership)
-
6 - 10 customer interviews
-
Sales-call reviews
-
Support tickets
-
Survey responses
-
Public review and testimonial mining
.png)
Step 2
Research Synthesis
Your buyer insights, translated into a Buyer Messaging Playbook.
-
Your core value proposition and messaging pillars.
-
Persona-specific playbooks
-
Common objections and direct responses.
-
Suggested website copy snippets.
Step 3
Copy and Validation
Turn the research into webpages that drive revenue. Delivered to you in Figma wireframes.
-
Revenue-critical website copy in Figma wireframes
-
5 - 7 clarity and fit tests with target personas (via Lyssna or your network)
-
Post-test refinements to playbooks and website copy based on the feedback
Why work with me
"Barney had a well thought out process to decide what was really important to communicate on our homepage."
Andrew Kaiser, Founder & CEO of Educated AI
"Barney has repeatedly exceeded our expectations and produced content that converts. Thanks & look forward to more collaborations."
Naomi Boitel, Senior Content Marketing Manager at Preply
"Barney knows how to shed a light on the stories we're trying to tell."
Federico Jorge, Founder of Stack Against
Hi, I’m Barney.
-
I run the buyer research myself. I don't work from a brief or a survey you fill in.
-
Every copy decision is documented and traceable back to something a buyer said.
-
Messaging is validated with real buyers before launch, not fixed after the fact.
-
You get a Buyer Messaging Playbook your team can reuse so messaging doesn't drift and decisions are defensible long after we're done.
Sign up for my newsletter, Why Messaging Sticks, and get weekly, actionable insights to build a messaging system that contributes to pipeline and keeps teams aligned.