.png)
When you base your messaging on
assumptions...
You're guessing what resonates
You assume you know what buyers care about. But without research, you end up with feature-focused jargon built on guesswork, not buyer truth
Confusion drives prospects away
Prospects can't quickly tell what you do, who it's for, why it matters, and why you're better than the alternative. They bounce and your competitors capture the leads.
You lose leads you should close
When messaging doesn't land, prospects don't take the next step. Demo requests and trial signups stay stuck because nobody understands why they should care.
Barney proactively wanted to learn everything about the product and audience before writing the first sentence and was very communicative throughout the whole process.
Ofer Miller
Performance Marketing Lead, TestGorilla
Let's fix your messaging problem
(here's what you get)
Deliverable 1
Buyer Research Sprint
Real VoC captured and tagged, so your messaging isn't guesswork. Delivered to you in a Notion database including raw quotes and prioritized themes.
-
Team interviews (sales, marketing, leadership)
-
6 - 10 customer interviews
-
Sales-call reviews
-
Support tickets
-
Survey responses
-
Public review and testimonial mining
Deliverable 2
Buyer Messaging Toolkit
Your buyer insights, translated into clear, usable messaging. Delivered in a Notion workspace your team can actually use — not a static doc that gathers dust.
-
A messaging system built directly from real buyer language
-
Key pillars that connect customer priorities to your product story
-
Messaging gaps and inconsistencies
-
A buyer vocab dictionary, copy snippets, and objection handling language & proof points for use in sales calls and marketing campaigns
Deliverable 3
Flagship page launch and validation
Turn the messaging strategy into webpages that drive revenue. Delivered to you in a Figma wireframe.
-
Revenue-critical website copy in Figma wireframes
-
5 - 7 clarity and fit tests with target personas (via Lyssna or your network)
-
Post-test refinements to messaging strategy and website copy based on your messaging-fit scorecard
Here's exactly what you can expect
We'll work well together if...
-
You're a B2B SaaS company and you've established product-market fit.
-
Your revenue-critical webpages aren’t pulling their weight.
-
You want a messaging strategy you can roll out to all your webpages.
-
You’re willing to let me set up customer interviews and listen to your sales calls.
-
There’s a clear owner to roll this out across sales and marketing. (e.g., Founder, CEO, VP of Marketing, CMO).
Why work with me
"Barney had a well thought out process to decide what was really important to communicate on our homepage."
Andrew Kaiser, Founder & CEO of Educated AI
"Barney has repeatedly exceeded our expectations and produced content that converts. Thanks & look forward to more collaborations."
Naomi Boitel, Senior Content Marketing Manager at Preply
"Barney knows how to shed a light on the stories we're trying to tell."
Federico Jorge, Founder of Stack Against
Hi, I’m Barney. I bring:
-
B2B SaaS experience — I’ve worked across HR tech, L&D, Martech, and other complex products. I know how your buyers think.
-
A research-first approach — I don’t guess. I run structured interviews, analyze Voice of Customer data, and find the patterns that matter.
-
A clear, usable output — No messy decks or vague strategy docs. You get a messaging framework your team will actually use.
-
Async-friendly delivery — You won’t be chasing me or drowning in calls. Just context and intros up front, then I run the process and loop you in when it counts.
This isn’t superficial work. It’s in-depth researching and strategy giving you messaging that reflects how your buyers actually think.